Pearl Smile Dental
+41%
Lead Growth
-29%
Bounce Rate
99/100
Mobile Score
0% Saturated
Code Quality
The Challenge
Dr. Nair's practice had an outdated website from 2018 that was slow, not mobile-friendly, and didn't rank on Google. Patients kept complaining they couldn't find opening times or book appointments easily. The old site had a clunky third-party booking widget that took forever to load and regularly broke on mobile. Several patients had actually switched to a competitor because their site was easier to use.
What We Cooked Up
A clean, professional site with online appointment booking built natively (no third-party widgets), treatment information pages, and integrated patient reviews. We optimised everything for local SEO to capture 'dentist near me' searches in central Edinburgh. The site is fully accessible, meeting WCAG 2.1 AA standards — important for a healthcare provider.
The Results
New patient enquiries went up 41% in the first quarter. The bounce rate dropped 29% as patients can now find what they need in 2-3 clicks. The practice now ranks in the top 3 Google results for 'dentist Edinburgh High Street.' Dr. Nair says the reception team spend far less time on the phone booking appointments since most patients self-serve online now.
"We needed something that didn't look like every other dental website out there. The team got what we were after pretty quick. Patient enquiries went up, can't really argue with that tbh."
Dr. Priya Nair
Principal Dentist, Pearl Smile Dental
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